I want to live in Russell Brown's world

There was a surpsingly large article about sexist advertising in the Sunday Star Times. The argument appeared to me to be: "Guess what sexist advertising didn't end in the 1970s, isn't that weird".

Now I thought the article was pretty lame and lacking in analysis myself (although good on NZUSA for raising these issues), but not quite as lacking in analysis as Russell Brown's response. He apparently doesn't believe that showing overwhelmingly in the domestic role, caring for men, is sexist. He also believes that men are more often portrayed in a derogatory way than women in advertisements. I agree that more advertisements are aimed at women than men, but that's no bonus often means those ads aim to make women feel shitty enough to buy something they don't need (see the recent discussion on photo retouching).

Now my ability to argue about sexist TV advertising is somewhat limited becuase I don't watch much television (this isn't a political stand - I love television, it's just that I'm never home and there are no Joss Whedon shows on at the moment). But I promise to watch an entire ad break sometime during the Christmas holidays, and analyse the gender stereotypes in each advertisement, for those who have the luxury of believing these things don't matter.

The print advertisements I see are more than enough though. I've already touched on the fact that beer drinkers are apparently terrified that women might drink their beer, because men wouldn't possibly drink a beer that had girl germs on it. I've never seen a beer ad that didn't have a big 'girls keep out' sign on the club house door. Often it's worse than that - there have been Tui billboards that have almost driven me to accidents, in my hand-waving and ranting to anyone who happens to be in the car with me (the Hutt road became a lot safer when they removed the 'leave it natural - it's way better' billboard).

Then there was that Yellow Pages ad that I needed explaining to me:
-> Florists
-> Florists
-> Florists
-> Florists
-> Escort Agencies