Grooming?
Did you know that Sunsilk have just released a new manly range of haircare products. It's conditioner 'for strengthening hair' and it has a dumb-bell on it. See there was this whole market out there that hair care products just weren't reaching - but now you can prove your masculinity with haircare products(even if you can't bench press your own weight - your hair can).
Also Countdown has a section called 'Male Grooming' - besides a rather girly range of deoderants (I saw both Impulse and Mum) they have KY Jelly and Condoms?
What exactly are you grooming and how?