It's the victim blaming; it's not how you victim blame
I saw one of ALAC's new advertisements last night. These are supposed to be hard hitting advertisements, to show the real consequences of binge drinking. The one I saw also blamed a woman for being raped, because she was drunk.* You can see the advertisement here; it's the first ad, the one called Lisa. IT's the only one that involves a woman, and the message is, don't binge drink, because you might get raped.
Anyone who believes the rape myth that women are responsible for rape if they have been drinking can do real harm to women who have been raped. This advertisement is one more reinforcement of a myth that is already way too prevelant. By itself it's not enough to change anyone's mind. Those of us who think that rapists are to blame for rape will continue to believe that, no matter what ALAC tells us. But for people who are unsure, this is just another reinforcement of an awful, dangerous idea. People who watch these ads will be friends, family members, doctors, of women who have been raped. But, worst of all, women who have been raped will watch these ads, and see, yet again, that it's their fault.
Obviously my voice is very little, compared to ALAC, but I will say (again and again and again) no matter where she is, what she's taking, what she's wearing, who she's with, no woman is responsible for being raped. Rapists are always responsible for raping
* This is completely irrelevant to my main point, but one of the things that really pisses me off about these advertisements is it's superfluousness. That's the one women get, constantly: "Don't drink/walk out alone/go here or there/unlock the door/wear that/exist you might get raped". The threat of rape is the one consequence that is already firmly established in most women's lives. ALAC aren't going to shock or surprise anyone with this.